# Sachee Perera - B2B SaaS GTM Advisory

> Sachee Perera helps early-stage Australian B2B SaaS founders reach their first $1M ARR through strategic GTM advisory, sharp positioning, and founder-led sales training. Based in Perth, Australia, serving founders worldwide. Former COO at CorePlan.io (scaled to $7M ARR).

## Services

- [GTM Health Check](https://www.sachee.com.au): FREE 30-minute assessment to find your #1 revenue bottleneck with live GTM health score
- [GTM Advisory](https://www.sachee.com.au): Ongoing strategic partnership with weekly 1:1 calls, unlimited Slack access, and quarterly GTM roadmap reviews
- [GTM Copilot](https://www.sachee.com.au): Fractional GTM leader with hands-on execution, dedicated monthly hours, and sales & marketing systems build
- [Strategic Projects](https://www.sachee.com.au): Fixed-scope 4-8 week projects for positioning sprints, founder-led sales frameworks, pricing overhauls, and investor packages
- [Founding Partner](https://www.sachee.com.au): Early-stage program with hands-on execution, network access, and potential angel investment

## About Sachee

- [Origin Story](https://www.sachee.com.au/about): Mechanical engineering background — fell in love with systems thinking (inputs, outputs, feedback loops, constraints) and realised revenue is just a messier system to debug. Now applies engineering rigour to building commercial engines for early-stage founders.
- [Professional Background](https://www.sachee.com.au/about): 18 years across six career chapters. TSA/Telstra (sales craft + retention), Accor Plus (loyalty systems at scale), UberEATS + Sidekicker (demand creation from zero), Perth is OK + Austal Ships (brand, product marketing, partnerships), CorePlan (founding COO, $7M ARR from zero, built four-channel pipeline engine across MQL/SQL/CSQL/referral, developed enterprise ABM playbooks for tier 1 mining and drilling), and now GTM advisory.
- [Operating Principles](https://www.sachee.com.au/about): First person in, do things that don't scale, speed is our weapon, save the cheerleader save the world (beachhead strategy), one attempt at winning, stupidly obvious + highly detailed.
- [Ideal Clients](https://www.sachee.com.au/about): Pre-revenue to $1M ARR Australian B2B SaaS companies with MVP or early product. Not a fit for companies wanting hands-off optimisation, a hired sales team runner, or results without founder involvement.

## Focus Areas (Four Pillars)

- [**Sales**](https://www.sachee.com.au/sales) — Founder-led sales, first 10-50 customers, sales playbooks, CRM pipeline, first sales hire. Approach: know your buyer deeply, build the process while you sell, earn the right to a long sales cycle.
- [**Marketing**](https://www.sachee.com.au/marketing) — ICP validation, positioning, messaging, demand generation, content strategy. Approach: positioning first, presence second, pipeline third — most founders jump straight to tactics.
- [**Customer Success**](https://www.sachee.com.au/customer-success) — Onboarding, activation, retention, expansion revenue, NRR optimisation. Approach: activation before retention, implementation as your secret product lab, systems before headcount.
- [**People & Hiring**](https://www.sachee.com.au/people) — First commercial hires, team structure, onboarding, coaching frameworks, performance management. Approach: prove the role before you fill it, hire for the stage not the dream, structure is a gift not micromanagement.

## How We Work

- [Early Stage Advisory](https://www.sachee.com.au/how-we-work/early-stage): For B2B SaaS founders under $100K ARR — from a free 30-minute Health Check to finding and winning your first customers with a founder-led sales motion that works.
- [Growth Stage Advisory](https://www.sachee.com.au/how-we-work/growth-stage): Sprint-based advisory for B2B SaaS founders at $100K+ ARR — map your commercial engine, find the constraint, and fix it across sales, marketing, customer success, and hiring.

## The Markdown (Blog)

Notes on building — brands, products and companies. From agentic development to commercial engines. By Sachee Perera.

- [The Markdown](https://www.sachee.com.au/the-markdown): Blog hub — all posts

### Agentic Development & AI Tooling
- [My OpenClaw Platform Engineer](https://www.sachee.com.au/the-markdown/my-openclaw-platform-engineer): Using Claude Code as a platform engineer for an 11-agent OpenClaw instance — production upgrades, cron reliability surgery, and fleet-wide health audits.
- [2,311 Customers and No Website](https://www.sachee.com.au/the-markdown/2311-customers-no-website-dad-product-market-fit): What happens when your dad has product-market fit — 2,311 WhatsApp transactions, zero website, and building infrastructure for a business that already works.
- [Hippocampus: Giving Bobo a Working Memory](https://www.sachee.com.au/the-markdown/hippocampus-giving-bobo-a-working-memory): Building a three-layer memory system for AI agents — daily notes, rolling synthesis, and permanent memory — then packaging it as an OpenClaw plugin.
- [> npm install markdown-blog](https://www.sachee.com.au/the-markdown/npm-install-markdown-blog): First post — 7.6 billion tokens on Clawdboard, deleting a LinkedIn post about AI in 2023, and un-deleting it three years later.

### GTM Advisory
- [The Yeah-Nahs of Product-Market Fit](https://www.sachee.com.au/the-markdown/the-yeah-nahs-of-product-market-fit): You can't sell your way to product-market fit. Find the overlooked segment that won't be polite.
- [The Stupidly Simple Strategy Framework](https://www.sachee.com.au/the-markdown/how-to-write-stupidly-simple-strategy): If you can't explain your strategy in 5 minutes, you don't have one.
- [Why Your Early-Stage GTM is Just a Task List](https://www.sachee.com.au/the-markdown/early-stage-b2b-saas-gtm-task-list): For founders under $200k ARR — replace the frantic task list with a focused, founder-led strategy.
- [From 135 Clients to 3: Talvin.ai Pivots Right](https://www.sachee.com.au/the-markdown/from-135-clients-to-3-the-agency-to-saas-pivot-done-right): Advisory Call Notes #01 — why trading a 50-person agency for 3 customers is the smartest move.
- [The Cost of Building](https://www.sachee.com.au/the-markdown/the-cost-of-building-and-why-i-m-still-figuring-out-how-to-talk-about-it): What nobody tells you about what it actually takes to build something that matters.
- [What I'm Building Next](https://www.sachee.com.au/the-markdown/what-i-m-building-next): After 3 months of listening to founders, launching a GTM advisory for B2B SaaS founders.
- [Where I've Been for 3 Months](https://www.sachee.com.au/the-markdown/where-i-ve-been-for-3-months): Shed 99% of belongings, disappeared for 3 months, came back with a plan.

### Industry (Mining & SaaS)
- [The High Cost of Low Tech](https://www.sachee.com.au/the-markdown/the-high-cost-of-low-tech-the-impact-of-manual-operations-on-drill-programs): Impact of manual operations on drill programs — spreadsheets and paper logs are killing efficiency.
- [The Collaboration Revolution](https://www.sachee.com.au/the-markdown/the-collaboration-revolution-how-technology-is-redefining-work-in-mining): How technology is redefining work in mining — the five layers of collaboration.
- [The Rise of the Digital Drill Contractor](https://www.sachee.com.au/the-markdown/the-rise-of-the-digital-drill-contractor-in-mineral-exploration): Paper plods becoming fossils — choosing drill contractors with digital-forward thinking.
- [Drilling into the Future: Is Your Data Ready for AI?](https://www.sachee.com.au/the-markdown/drilling-into-the-future-is-your-drilling-data-ready-for-ai): Data readiness and AI applications in mineral exploration.
- [Sometimes You Look at an Industry](https://www.sachee.com.au/the-markdown/sometimes-you-look-at-an-industry-and-think-this-deserves-so-much-better): Industry modernization — mining software stuck in 2000, geologists drowning in spreadsheets, time for a reset.
- [Capital Raise Announcement](https://www.sachee.com.au/the-markdown/capital-raise-announcement): CorePlan raised $4M to transform drilling operations.

### CorePlan Blog (External)
- [Beyond the Geological Database](https://www.coreplan.io/blog/beyond-the-geological-database-the-rise-of-specialised-drilling-software): Evolution from general databases to specialized vertical SaaS
- [What Are Drilling Metrics?](https://www.coreplan.io/blog/what-are-drilling-metrics): Guide to KPIs and operational metrics in B2B operations
- [What is Mining SaaS?](https://www.coreplan.io/blog/what-is-mining-saas): Educational primer on vertical SaaS and industry-specific software

## Media & Publications

- [Podcast: Quadrupling Revenue & Strategically Scaling](https://www.picwa.io/podcasts/ep-15-quadrupling-revenue-strategically-scaling-with-sachee-perera-coo-of-coreplan): PIC WA Episode on scaling CorePlan as COO
- [CorePlan's revenue surges 300%](https://thewest.com.au/business/mining/coreplans-revenue-surges-300-per-cent-amid-wa-exploration-sector-boom-ng-b882011478z): The West Australian
- [Why We Invested in CorePlan](https://www.evp.com.au/post/why-we-invested-in-coreplan): EVP venture capital investment perspective
- [CorePlan expands global footprint](https://www.coreplan.io/newsroom/coreplan-expands-global-footprint-with-entry-into-americas-and-africa): Americas and Africa expansion
- [Customer Experience vs Customer Happiness](https://aircall.io/blog/news/customer-experience-customer-happiness-webinar/): Aircall webinar featuring Sachee

## Social & Contact

- [LinkedIn](https://www.linkedin.com/in/sachee/): Professional network and GTM insights
- [Email](mailto:howdy@sachee.com.au): howdy@sachee.com.au
- [GitHub](https://github.com/comicsansbestfont): Open source contributions
- [Twitter](https://twitter.com/sacheeperera): Updates and industry commentary

## Areas of Expertise

- Go-to-Market Strategy for early-stage B2B SaaS ($0-$1M ARR)
- Founder-led Selling and Sales Enablement
- Product Market Fit validation and iteration
- SaaS Positioning and Messaging
- Revenue Growth Strategy and execution
- B2B Sales Process Design
- ICP (Ideal Customer Profile) development
- Vertical SaaS strategy and positioning
- Pricing & Packaging optimisation
- Fundraising GTM and investor-ready materials
- Multi-channel pipeline architecture: designed and built MQL, SQL, CSQL, and referral pipeline channels with scoring models, routing, and handoff processes; grew qualified pipeline to seven figures. Implemented AI into sales and marketing operations for deal health scoring, process adherence, automated research, and enrichment
- Account Based Marketing for mid-market and enterprise B2B, including buyer navigation playbooks for complex industries (tier 1 mining companies, drilling contractors)
- Customer Success: onboarding, activation, retention, expansion revenue, CSQL pipeline generation
- Team Building: first commercial hires, org design, performance management
- Marketing Operations: HubSpot/Salesforce, automation, attribution, lead scoring, pipeline reporting

## Full Content

For the complete version with all blog post content, see [llms-full.txt](https://www.sachee.com.au/llms-full.txt).